Articles | Updated 10 September 2026
Bring customers who message you on LINE OA and your website into one CRM
Most customers of Thai stores start by sending a chat message, on LINE OA or through a button on the website. The problem is that those messages sit on one employee's phone. Nobody knows whether they were answered, how many turned into sales, or which ad sign they came from. Bringing every channel together as "leads" in one system gives the owner the full picture and lets you follow up all the way to the sales bill.
What a lead means for a store
A lead is "someone who has shown interest but has not bought yet": they asked about a price, filled in a form requesting a quotation, or scanned a QR code on a sign in front of your store. Each lead should have an owner (the employee responsible), a status (new / in discussion / quoted / won / lost) and a source (which channel or campaign it came from).
Connecting your LINE Official Account
LINE OA has a Webhook feature that can forward messages to an outside system. The steps are: create a Messaging API channel in LINE Developers, set the Webhook URL to point at your CRM, and enter the Channel secret so the system can verify that messages really come from LINE.
In GORINY, create a "LINE channel" on the sales channels page. The system gives you a URL to paste into LINE Developers and asks you to choose which branch receives leads from this channel. You can also create QR codes with campaign codes, so customers who scan from the sign in front of your store and those who scan from a flyer are tagged with separate sources automatically.
Connecting your WordPress website
For websites built with WordPress, use a plugin that sends data from the contact form and the LINE chat button on your site to the system, along with a reference code that shows which page of the site the customer came from. The connection uses a signing key (secret) that is shown only once when you create the channel. Keep it safe. You can issue a new one when needed.
GORINY provides a WordPress plugin you can download from inside the app, with a step-by-step setup guide.
From lead to sales bill
When leads live in the same system as your sales, staff can create a quotation from a lead right away, and when the customer agrees, the quotation becomes a sales bill that deducts stock and posts to the books. The customer's source follows through to your sales reports, so you can answer how much in sales the money you spent on ads actually brought back.
The system also holds messages that fail signature verification in a quarantine zone and keeps them out of your customer list, so fake data never mixes with real leads.
Frequently asked questions
- Do I need a paid LINE OA plan?
- No. The Messaging API works with every LINE OA plan, but the number of messages the system can send out depends on your LINE plan.
- My website is not built with WordPress. Can I still connect it?
- The ready-made plugin currently supports WordPress. Sites on other platforms need their own data sender developed. Contact us for the technical details.
- Are all chat messages stored?
- The system stores only the data needed to follow up leads, in line with our privacy policy. It does not replace the LINE app for replying to chats.
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